Published on September 8th, 2012 | by Daniel0
Lady Gaga has been speaking out about her Unique Release Plan for ‘ARTPOP’, her New Album
Gaga is going for a multimedia experience…watch out for her arty album.
The MTV Video Music Awards 2012 were not the Lady Gaga lovefest that we have come to anticipate and expect. However that is not stopping the singer from working on her forthcoming album ‘ARTPOP’. She says that she has a unique release plan in mind and is particularly interested in the multimedia experience. This is a one-of-a-kind thing which will be a deviation away from her usual style which is controversial enough as it is. The ‘Born this Way’ artist hopes to release the LP at the beginning of 2013. Consequently she gave her Little Monsters on the social media networks an insight into the kinds of things that she is planning. First of all we know that it is going to be a multimedia experience. A variety of formats will be used during the release.
Gaga can hardly contain her excitement
She is not one to miss an opportunity to market things and Lady Gaga was absolutely true to type. The singer insists that the only way fans can fully immerse themselves into ‘ARTPOP’ is through the app. You can bet your last dollar that this is going to be the next marketing craze for her music. In any case she says that the LP is going to be released on a computer compatible application which has an interactive model. There will be films, chats and other extra bits for every song. She also promises the release of extra numbers for her fans.
Ultimately Lady Gaga fans will be able to listen to her album on their iPhones, iPads and mobile phones in general. It is a clever marketing tool which means that the singer will always be relevant to the younger generation, something that she has been able to achieve with spectacular success. You will be able to get your hands on Gaga-inspired games as well as fashion updates from various magazine outlets. With a sense of mischievousness, she promises that there is a lot more coming for her fans. During the session she pointed out that she would be able to update the app at any time and is anxious to make the experience as interactive as possible in the circumstances.
Inspiration from the fans
Lady Gaga admits that the fans inspired her to create something that communicated in different ways including images. She is particularly interested in the use of pictures, gifs and graphics. This is the ARTPOP generation according to her and she wants her experience with them to be 24/7. There will also be a conventional release to back up these unique initiatives that she has in mind.